Convert Pro Review 2025: Everything You Need to Know

Convert Pro is a comprehensive WordPress plugin for popups, forms, opt-ins and lead generation. Especially the drag-and-drop form editor stands out. With it, you have complete freedom when creating forms. A large number of ready-made templates makes it easy to get started.

I’ve been using the plugin for several years here on bloggerpilot.com and other projects.

A WordPress plugin to convert theme all!

In short, Convert Pro is a powerful lead generation tool for WordPress users, comparable to OptinMonster or Thrive Leads. It allows you to design pop-ups and opt-in forms that entice visitors to subscribe to your mailing list and enter your sales funnel.

Convert Pro offers a variety of features that make lead generation intuitive and non-intrusive. Specifically, it provides everything you need to ensure your pop-ups are appealing, professional, and well-timed.

This tool is an excellent asset for any business, as well-timed and well-designed pop-ups can boost conversion rates by as much as 60%!

The developers behind Convert Pro have over ten years of experience in WordPress development and digital marketing. It's worth noting that Convert Pro is not their only product; they also offer several other popular WordPress plugins and themes, including WP Portfolio and the Astra theme.

Overall, they have achieved over two million product downloads and garnered more than 5,500 five-star ratings—impressive, right?

Convert Pro promises to bring everything you need to successfully build your email list to the table. So let’s take a look at what’s included:

Convert Pro is a user-friendly WordPress plugin that lets you create high-converting popups and opt-in forms — without writing a single line of code. Its intuitive drag-and-drop editor allows users to build any type of module quickly, from email subscription boxes to full-screen popups and slide-ins.

• Modal pop-ups: Overlay popups triggered by a call-to-action button.

• Info bars: Notification or sign-up bars fixed to the top or bottom of a page.

• In-content forms: Embedded directly into blog posts or pages.

• Widget boxes: Sidebar or footer banners for email capture.

• Before/After post forms: Displayed before or after a blog article.

• Convert mat: Full-screen welcome popup with a strong CTA.

• Slide-in pop-ups: Subtle side-entry popups that don’t interrupt reading.

• Full-screen pop-ups: Lightbox overlays with bold CTAs

After you’ve chosen your pop-up type, you can pick a template to customize. These templates boast good-looking and professional layouts, so you don’t have to worry about the visuals if web design isn’t your forte.

Convert Pro offers 62 professionally designed templates — including countdown timers, holiday campaigns, and industry-specific layouts (e.g., for mockups, recipes, webinars, etc.).

As opt-in forms and pop-ups tend to consist of similar elements, there are relatively few modules available. You can choose from:

• Headings and subheadings

• Paragraphs

• HTML snippets

• Images and videos

• Close images and close text

• Countdown timers

You can fine-tune your designs for desktop, tablet, and mobile — ensuring that every popup looks perfect on any device.

After form submission, redirect users to a custom URL (e.g., a lead magnet or thank-you page).
You can also create multi-step forms, which have been shown to boost completion rates by up to 76%.

One of the biggest challenges with pop-ups is avoiding visitor frustration. Poorly timed pop-ups can interrupt the browsing experience and reduce conversions.
Convert Pro solves this problem by offering intelligent trigger options that ensure your pop-ups appear at the right time and to the right users.

Convert Pro takes personalization to the next level by tailoring pop-ups and opt-in forms to each visitor’s behavior and profile. Since 72% of consumers only engage with personalized messages, this feature is key to improving conversions.

The plugin uses advanced filters to detect user details such as device type, browsing behavior, and visit history to deliver the most relevant message every time.

For example, it can identify whether a visitor is on mobile or desktop to show perfectly optimized pop-ups, or distinguish between new and returning users to display customized greetings like “Welcome!” for first-timers and “Welcome back!” for loyal visitors. It also tracks user interests and browsing activity to present pop-ups that match their intent—such as offering a webinar to someone who’s been reading educational content or discounts to users browsing product pages.

Additionally, Convert Pro’s filters adapt messages based on the specific page a visitor is viewing, ensuring every pop-up feels natural and timely. Even logged-in users are treated differently, allowing site owners to hide opt-ins and instead show premium offers or personalized content.

Altogether, Convert Pro’s smart targeting and personalization features make it more than just a popup builder—it’s a conversion-driven engagement tool that helps you deliver the right message to the right person at the perfect moment.

Convert Pro provides powerful data insights to help you optimize your pop-ups for better results. It integrates seamlessly with Google Analytics, allowing you to track real-time impressions, conversions, and user behavior directly from your dashboard.

This data helps you understand which pop-ups perform best and where improvements are needed. In addition, Convert Pro supports A/B testing, enabling you to compare different designs and messages to see which version drives more engagement.

You can test multiple variants of the same opt-in form or even experiment with entirely different formats—for example, comparing an info bar against a modal pop-up—to determine which layout and style generate the highest conversions. With these analytics and testing tools, Convert Pro empowers you to make data-driven decisions and continuously refine your lead generation strategy for maximum effectiveness.

All products come with a risk-free guarantee, entitling you to a full refund if you’re unhappy within the first 14 days of purchase. Unfortunately, however, there's no free trial. Instead, you have to sign up using your credit card information to give Convert Pro a go.

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Convert Pro is a powerful and affordable lead generation tool that helps you create well-timed, high-converting pop-ups with ease. Its drag-and-drop builder, smart triggers, and multi-step forms make it ideal for bloggers and marketers focused on growing email lists. While it lacks advanced eCommerce features and a free trial, its flexibility, mobile responsiveness, and 14-day refund policy make it a strong choice for content-driven websites looking to boost engagement and conversions.