Wix Website Builder - Is It Really the Best Website Builder?

Upon signing up to Wix, I had two options: build my website with the help of Wix’s AI chatbot or set up my website manually. Wix will nudge you towards the AI builder, and this is the route I recommend as well since it’ll help simplify the onboarding process.

I used Wix’s AI chatbot to get set up – this takes a few minutes to complete, but you’ll get a more personalized and custom experience than the regular onboarding process.

I was asked general questions about my website needs and target audience. These are pretty standard questions, but I was impressed by how conversational the setup felt. For example, I mentioned I wanted to improve my store’s social media presence and use Wix’s blogging platform. I watched the AI tool pivot and react to my response – it asked me what social media platforms I’d like to focus on and what type of blog content I planned to create.

Once the chatbot received enough information, it created a custom dashboard. Along with a personalized template, my Wix apps, content, images, and pages were generated by AI based on my earlier answers – giving me a unique website based on my needs and priorities.

After onboarding, I could start designing my website. The AI website builder generates a template based on the AI chatbot site profile – this took some time to load for me so be patient if it doesn’t appear immediately.

If your AI-generated template doesn’t match your vision immediately, you can use a template instead (which I’ll discuss more later) or make changes in Wix’s editor. I could use Wix’s drag-and-drop editor to place elements anywhere on the page, and I could stack pre-designed sections on top of one another to create the page’s core structure.

With Wix, you’re granted total creative control – more so than other website builders, like Shopify or GoDaddy, which use restrictive section-based editors.

There are four premium plans to choose from: Light, Core, Business, and Business Elite. While Wix is slightly more expensive than other builders, you get a lot of features and value for the fee you pay. Wix’s pricing ranges from $17 to $159 per month (billed annually).

You can get 10% off your Wix plan with the code “TAKE10”

Wix offers many fantastic features for building websites, ranging from event organization and booking to blogging and social media. Despite having an overwhelming number of features, Wix still provides the essential tools needed to grow your website.

SEO

Wix is considered the best website builder for SEO, with features such as:

• Customizable URLs

• Meta titles and descriptions

• Support from Semrush

• Google Business Profile integration

Top Tip: Check out Wix’s personalized SEO checklist, which is very helpful for beginners.

Email Marketing

Wix has a built-in email marketing suite to connect with your audience. You can customize email templates or easily create an email from scratch. Wix also allows for automation and tracking of email analytics.

Social Media

Wix encourages syncing your website with social media accounts to increase engagement and generate leads. You can create new posts directly from the Wix dashboard and add an Instagram feed section to your website.

Wix’s AI website builder helps you begin your online journey, but you can also use its suite of AI tools to create content and tweak your pages.

Wix’s AI features can support with:

• Content generation – Use AI for content creation, including text for your site, trailers for uploaded videos, product descriptions, and more based on a brief prompt

• Theme design – an AI theme assistant was introduced to Wix’s editor in September 2024, offering real-time recommendations on design elements

• Color schemes – let AI pull inspiration from your brand’s logo or describe the type of color style you’re looking for, such as “colorful and bold”

• Page sections – choose from a variety of section types, such as “About,” “Services,” or “Subscribe” and add text that the AI tool should include

• SEO – Wix can create meta titles and descriptions for you, helping users tackle SEO best practices

• Image editing – use AI to enhance and edit visuals, improve the quality of images, and even remove or refine image backgrounds

• Email marketing – let Wix create email templates and marketing content

• Website analytics – get AI-generated insights into your website’s performance and traffic, and also receive recommendations to help optimize your site

• Customer engagement – Wix’s AI site-chat responds to queries for you, delivering customer service 24/7 and offering helpful information to website visitors, such as product suggestions

• Business support – Wix Astro is a built-in chatbot that can offer assistance, carry out tasks for you, produce content, and more

From our research, Wix is the best website builder in 2025 thanks to its impressive features, easy drag-and-drop editor, and customer support options.

Because Wix caters to a wide range of industries and users of all skill levels, my recommendations are also broad – but no less expert. It’s a great option if you’re looking to build a simple site, like a blog or portfolio, and you can get started with its free plan to test things out. However, it’s also ideal for small businesses looking to manage and grow their brand online.